A "demeaning" advert telling grandparents to get consent before hugging their children has been axed after furious backlash.
The short video, sponsored by the Irish Government, showed a teenage girl grimacing as her grandparents try to embrace her upon entering the house.
The advert is running as part of its campaign We-Consent Dublin Rape Crisis Centre (DRCC).
In it, the narrator concludes: "Not everyone wants a hug. Even from the people who love them.
"Awkward? Maybe. Important? Absolutely."
After the short clip sparked fury online, the video is no longer available to be accessed on the crisis centre's website.
The Department of Justice, which bankrolled the project, said it had been axed from the site and its social media until a review had taken place.
Jim O’Callaghan, Ireland’s Justice Minister, branded the video as "inappropriate and demeaning to grandparents".
He further clarified the messaging "does not represent the views of the Government".
Mr O'Callaghan added: "It goes without saying that having loving grandparents in a child’s life is an incredibly positive thing to be cherished, not something to be campaigned against.
"While it is vital to ensure that people understand the concept of consent when it comes to sexual relationships, this video did not advance that aim and in many ways was counterproductive."
A former Justice Minister, Alan Shatter, said the video was "Halloweenesque, disgusting, ageist" while critics called for "common sense".
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Gavin Pepper, an independent councillor, wrote online: "The relationship between grandparents and grandchildren is one of the most important bonds in Irish family life.
"A hug from a loving grandparent should not be presented as something strange or suspicious.
"There comes a point where people are entitled to say, leave some things alone. Irish culture, family and traditions matter."
Meanwhile, Fine Gael Senator Gareth Scahill said the "offensive" video was a "million miles off the mark", adding: "What's concerning here is public money has been used to fund an ad which at best has been ill-thought out, and at worst is offensive and potentially damaging to our older population.
"What's next? Will we need to sign consent forms at arrival halls in Dublin, Shannon, Knock and Cork airports this Christmas before we can greet family members?" he quipped.
In a statement, the Department of Justice said: "We-Consent is a programme created and developed by the Dublin Rape Crisis Centre, aimed at informing, educating, and engaging the public about all forms of consent.
"Social media videos shared recently as part of this programme were produced by DRCC at a low cost using volunteers and are not part of a government advertising campaign."
The department explained it "understands that DRCC intends to review these videos", adding: "They have been removed from their social media channels to enable this review."
Meanwhile, the DRCC said the advert was "premised on the idea that boundaries should be respected from an early age and to respect others' boundaries too".
It said: "We are going to remove the videos from our social media channels while we reflect on whether they are having the positive effect we want them to have."
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A "demeaning" advert telling grandparents to get consent before hugging their children has been axed after furious backlash.
The short video, sponsored by the Irish Government, showed a teenage girl grimacing as her grandparents try to embrace her upon entering the house.
The advert is running as part of its campaign We-Consent Dublin Rape Crisis Centre (DRCC).
In it, the narrator concludes: "Not everyone wants a hug. Even from the people who love them.
"Awkward? Maybe. Important? Absolutely."
After the short clip sparked fury online, the video is no longer available to be accessed on the crisis centre's website.
The Department of Justice, which bankrolled the project, said it had been axed from the site and its social media until a review had taken place.
Jim O’Callaghan, Ireland’s Justice Minister, branded the video as "inappropriate and demeaning to grandparents".
He further clarified the messaging "does not represent the views of the Government".
Mr O'Callaghan added: "It goes without saying that having loving grandparents in a child’s life is an incredibly positive thing to be cherished, not something to be campaigned against.
"While it is vital to ensure that people understand the concept of consent when it comes to sexual relationships, this video did not advance that aim and in many ways was counterproductive."
A former Justice Minister, Alan Shatter, said the video was "Halloweenesque, disgusting, ageist" while critics called for "common sense".
LATEST WOKE MADNESS:
- British charities spark backlash after paying white employees a THIRD less than ethnic minorities
- Scottish museum removes mummies from display as it lacks ‘informed consent from the deceased’
- Top British university tells students to snub tradition to accommodate foreign pupils
Gavin Pepper, an independent councillor, wrote online: "The relationship between grandparents and grandchildren is one of the most important bonds in Irish family life.
"A hug from a loving grandparent should not be presented as something strange or suspicious.
"There comes a point where people are entitled to say, leave some things alone. Irish culture, family and traditions matter."
Meanwhile, Fine Gael Senator Gareth Scahill said the "offensive" video was a "million miles off the mark", adding: "What's concerning here is public money has been used to fund an ad which at best has been ill-thought out, and at worst is offensive and potentially damaging to our older population.
"What's next? Will we need to sign consent forms at arrival halls in Dublin, Shannon, Knock and Cork airports this Christmas before we can greet family members?" he quipped.
In a statement, the Department of Justice said: "We-Consent is a programme created and developed by the Dublin Rape Crisis Centre, aimed at informing, educating, and engaging the public about all forms of consent.
"Social media videos shared recently as part of this programme were produced by DRCC at a low cost using volunteers and are not part of a government advertising campaign."
The department explained it "understands that DRCC intends to review these videos", adding: "They have been removed from their social media channels to enable this review."
Meanwhile, the DRCC said the advert was "premised on the idea that boundaries should be respected from an early age and to respect others' boundaries too".
It said: "We are going to remove the videos from our social media channels while we reflect on whether they are having the positive effect we want them to have."
Our Standards: The GB News Editorial Charter
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